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Our Company
Farm Natural is founded and conceptualized by Rajneesh Chawla (having more than 25 years experience in Alumina and Oil/Gas sector) and Suman Chawla(having more than 15 years experiencein fashion industryand a degree from Institute of Home Economics). It all started with sharing the produce from their organic farms in Distt Ramnagar, (UK)among friends and relatives which was instantly liked and accepted byeveryone with full gaiety and fervor. The change was very evident in terms of quality, taste & nutritional value vis-à-vis the conventional counterpart. This gave birth to the idea of getting rid of the toxic and harmful contents from the food supplies which is mainly the cause of deteriorating health.

Meanwhile, Farm Natural strives to provide our customers with the best organic food enriched with taste, health (non-toxic) and one caring for nature. Farm Natural will ensure that your family is served with the best quality & variety of Organic and Natural foods sourced from … and is made available at your doorsteps in order to contribute towards makinga "Toxic & Chemical free" country and our consumer disease free, healthy and happy.
Our Team
 
Mr. Rajneesh Chawla - Company Promoter
An entrepreneur who conceptualized this idea and gave it shape. Has over 25 years experience in the field of sales and marketing after graduating from Malaviya Regional Engineering College, Jaipur in the year 1989. After working for some leading engineering brands like Blue Star, Deutsche Babcock he started his own business and is currently not only promoter and partner in this company, but is also MD of Pacific Bluet Engineering and Infrastructure Pvt. Ltd. which is into sales of highly technical European engineering equipment to Alumina and Oil/Gas refineries in India. Should emphasize upon giving more experience in farming and having farm house.
 
Mrs. Suman Chawla - Company Promoter
She has over 15 year experience in the field of designing and fabrication of fashion garments and exporting them to the European Nations. She has not only a graduation degree from Institute of Home Economics, Textile (Hons), Delhi University, but also has Diploma from NIIT-Delhi and a Bachelor of Education degree from Annamalai University. She is actively involved in day to-day operations of the company.
 
Mr. Prashant Chawla - Advisor
Former CEO, MD and shareholder of Amalgam Speciality Foods Pvt ltd. Successfully created a premium brand and created distribution network pan-India. The company was sold to India Venture Fund and VKL spices. MD of Amalgam Frozen Foods private limited.
Currently Founder and MD of Aveda Resorts and Spa Pvt Ltd, a boutique luxury resorts company in Kerala. Serial entrepreneur. Successfully grew Integreon Managed Solutions, A KPO to 1300 employees and sold it to private equity fund Actis and Ayala Group. Grows organic mangoes and cashews in Maharashtra. Former investment banker on the Wall Street. Management graduate from Columbia Business School, New York and Georgia institute of Technology, Atlanta. Gold Medallist for academic performance at Maharaja Sayajirao university, Baroda.
About Organic Farming
"An organic farm, properly speaking, is not one that uses certain methods and substances and avoids others; it is a farm whose structure is formed in imitation of the structure of a natural system that has the integrity, the independence and the benign dependence of an organism." — Wendell Berry, "The Gift of Good Land"

Organic foods are foods produced by organic farming. Organic farming is a form of agriculture that relies on techniques such as crop rotation, green manure, compost, and biological pest control. Organic farming uses fertilizers and pesticides (which include herbicides, insecticides and fungicides) if they are considered natural (such as bone meal from animals or pyrethrin from flowers), but it excludes or strictly limits the use of various methods (including synthetic petrochemical fertilizers and pesticides; plant growth regulators such as hormones; human sewage, sludge etc) for reasons including sustainability, openness, independence, health, and safety.

Organic Foods thus must be free of artificial food additives and are often processed with fewer artificial methods, materials and conditions, such as chemical ripening, food irradiation, and genetically modified ingredients.Organic food has more of the antioxidant compounds linked to better health than regular food, and lower levels of toxic metals and pesticides, according to the most comprehensive scientific analysis to date.

There are higher levels of cadmium, a toxic metal, in conventional crops. Pesticide residues were found on conventional crops four times more often than on organic food.

Currently, the European Union, the United States, Canada, Mexico, Japan and many other countries require producers to obtain special certification in order to market food as organic within their borders. In the context of these regulations, organic food is food produced in a way that complies with organic standards set by National Governments and international organizations. Although the produce of kitchen gardens may be organic, selling food with the organic label is regulated by governmental food safety authorities, such as the US Department of Agriculture (USDA) or European Commission. The USDA states that the goal of organic foods and organic farming is to "integrate cultural, biological, and mechanical practices that foster cycling of resources, promote ecological balance, and conserve biodiversity.

How about referring in Indian context, the certification etc.

The most up-to-date research shows that organic crops are of a much higher nutritional quality than their non-organic counterparts. The peer reviewed research, a 'meta-analysis' of 343 previous studies by Newcastle University, and published in the British Journal of Nutrition, has found significant differences between organic and non-organic farming.

The research, presents strong evidence that switching to food produced using organic standards can lead to increased intake of nutritionally desirable antioxidants, without increased calories, as well as a reduced intake of potentially harmful cadmium and pesticides. The message is clear: how we farm can affect the quality of the food we eat. Organic is different.

The key findings of the study were:

  • Production method affects quality: The analysis is the most extensive and reliable to date and clearly supports the view that the quality of food is influenced by the way it is produced.
  • More antioxidants: Organic crops (cereals, fruit and vegetables) have significantly higher concentrations of antioxidants/(poly)phenolics compared with non-organic produced counterparts. This includes more phenolics (19% higher), flavanones (69% higher), stilbenes (28% higher), flavones (26% higher), and flavonols (50% higher). A switch to consuming organic crops would allow a 20-40% increase in antioxidant/(poly)phenolics consumption without an increase in calorie intake.
  • Fewer pesticides: The frequency of occurrence of detectable pesticide residues is four times higher in non-organic crops. Non-organic fruit had the highest pesticide frequency (75%), compared to non-organic vegetables (32%) and non-organic crop based processed foods (45%). By contrast pesticide residues were found in 10% of organic crop samples. The best way to reduce your exposure to pesticides in all foods is to buy organic. Certified organic food including all fruits and vegetables will overall contain fewer pesticides. Many people don't realise over 320 pesticides can be routinely used in non-organic farming and these are often present in non-organic food.
  • Less cadmium: The analysis detected 48% lower concentrations of the toxic heavy metal cadmium in organic crops
  • Less nitrogen: Nitrogen concentrations - linked in some studies to an increased risk of certain cancers such as stomach cancer – were found to be significantly lower in organic crops.

It is clear that organic farming delivers real differences in nutrients between organic and non-organic crops. Download a summary of the research: 'Organic versus Non-organic'
The word "organic" refers to the way farmers grow and process agricultural products. Organic farming practices encourage soil and water conservation, and reduce pollution. Farmers growing organic produce do not use conventional methods to fertilize or control weeds and insects.
CONVENTIONAL ORGANIC
Apply chemical fertilizers to promote plant growth. Apply natural fertilizers, such as manure or compost, to feed soil and plants.
Spray insecticides to reduce pests and disease. Use insects and birds, mating disruption or traps to reduce pests and disease.
Use chemical herbicides to manage weeds. Rotate crops, till, hand weed or mulch to manage weeds.
Give animals antibiotics, growth hormones and Give animals organic feed and allow medications to prevent disease. Use preventive methods such as rotational grazing, to help minimize disease
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